Significants changes coming to Aldi stores in Hungary

Aldi has announced changes in its Hungarian stores. The German parent company is changing the name of one of its most popular product families.

Aldi Hungary is introducing a new, unified milk brand, the retail chain announced on its website.

It was pointed out that in the future, the dairy products will be marketed under the name Milsani instead of Milfina. The packaging of the goods will also be renewed.

The decision was taken to make it easier to identify dairy products. In addition, the German parent company, ALDI SÜD expects further cost reductions from the unification of the brand, Index writes.

“Apart from the packaging, neither the recipe nor the contents of the products will change,” said Bernhard Haider, the company’s national managing director.

As described, the brand, which is made with Hungarian sourcing and Hungarian raw materials, will continue to be available in the company’s Hungarian stores.

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