Orbán’s son-in-law wants to increase hotel prices in Hungary significantly
István Tiborcz, the husband of PM Viktor Orbán’s eldest daughter, Ráhel, and one of the wealthiest Hungarian businessmen talked to the Budapest Business Journal about the future of his BDPST Group. Among others, he spoke about luxury tourism in Hungary and how luxury hotels should increase their prices and the quality of their services. Tiborcz was Hungary’s 36th wealthiest and 13th most influential person in 2022.
According to index.hu, Mr Tiborcz said they would like Budapest to become a target of luxury tourism. He added he would like the BDPST Group to create a portfolio in which the hotels provide all-year attractions for their guests. That is why they sold two ski resorts in Murau, Austria.
He highlighted that being cheap could not be the main touristic attraction of Hungary. He added that Budapest has potential in premium tourism and other capitals in the region preceding the astonishing Hungarian metropolis. Budapest is destined to attract more tourists who remain longer, have a higher purchase power and an interest towards Hungarian culture. Therefore, Budapest needs premium category hotel services and quality gastronomic and cultural programs.
Tiborcz said it was not right that tourists choose Budapest for its cheapness. As a result, wealthier visitors go to Vienna because they find luxury shops in the Austrian capital. Therefore, five-star hotels should raise their prices and reach the cost of their Western competitors. In return, they should offer similar quality services. For an example, he mentioned the guest circle of the Botaniq Turai Castle, a member of the BDPST Group.
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