Chinese Leapmotor is coming to Hungary to win over Hungarian families

The Emil Frey Group, a car importer operating in several Central European countries, will begin selling Leapmotor cars in Hungary. This will be the first Chinese brand offered by the company, announced György Balkány, country manager of Emil Frey Hungary, at a press conference in Budapest on Tuesday.

Leapmotor: huge success in China

Leapmotor is a rapidly growing car manufacturer founded in 2015. It began selling electric vehicles in 2019 and has since sold more than 800,000 cars worldwide. The Stellantis group acquired a 20 percent stake in the company in 2023, and the vehicles are now manufactured in more than 30 countries.

Leapmotor with Emil Frey in CEE, including Hungary

Distribution of the brand in Europe has already begun, with Leapmotor International B.V., also owned by Stellantis, being established last year. This spring, the company signed an exclusive import agreement with Emil Frey Hungary, a Swiss-owned company, to distribute the Leapmotor brand in Central European countries within its region.

Leapmotor is seeking to gain a share of the European electric vehicle market with state-of-the-art technology, a wide range of models and competitive prices.

It is launching two models in Hungary: an electric city car and an electric SUV for families. It will continue to introduce two new models per year until 2027.
Emil Frey is the importer of several Stellantis automotive group brands in Hungary, offering around 100 models, including light commercial vehicles. It has more than 100 contractual partners, including brand dealers and service providers, throughout the country. Leapmotor models are expected to be available in five Hungarian dealerships from September, with plans to increase this number to 10 in the medium term.

According to György Balkány, Emil Frey Hungary sold around 11,000 vehicles in 2024 and is expected to sell 12,500 this year. The importer’s turnover in 2024 was close to HUF 125 billion (EUR 310 million).

You can read here news about Hungary in Chinese, and you can read this article in Chinese: 中国 Leapmotor 即将登陆匈牙利，赢得匈牙利家庭的青睐。