How Soft2Bet is redefining online gaming and why Hungary players should take note

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Online gaming is rapidly becoming more popular across Europe, and Hungary isn’t untouched by this expansion. More and more players are seeking seamless, secure and fun digital entertainment, and thus, the market is becoming more competitive–and, in turn, innovative. One such company that embraces change is Soft2Bet, a dynamic iGaming solution provider setting a new high standard in the industry. This article will explore how Soft2Bet is reshaping the industry and why it’s excellent news for Hungarian players.
Your Introduction to Soft2Bet
Soft2Bet has rapidly grown into a leading force in the gaming industry in the last eight years. The platform offers advanced turnkey solutions for online casino and sportsbook operators and boasts a portfolio of more than 45 successful websites, delivering over seven thousand casino games from 100+ providers. This growth is possible because of Soft2Bet’s ambitious founder, Uri Poliavich, and his vision: “In our business, we’re always looking for bright ideas—for new people with bold, innovative suggestions. We’re constantly striving to improve, evolve, and challenge the norm. We approach things from different angles to reshape the industry daily”. As of right now, Soft2Bet operates top-tier brands and holds more than 16 licenses in countries like but not limited to Malta, Sweden, Denmark, Ireland and Hungary.
Soft2Bet’s strong focus on user experience has earned the company several prestigious awards, including “Online Casino Provider of the Year” at the SIGMA Awards and multiple honours at the SBC Awards 2024—such as “Innovation in Mobile,” “Innovation in Casino Entertainment,” and “Leader of the Year,” awarded to CEO Uri Poliavich.
More About the Founder of Soft2Bet
Uri Poliavich, Founder and CEO of Soft2Bet, with quote ‘I had the hunger to change my life.
Uri Poliavich has always been hungry for success and realizing his business dreams: “I remember the feeling of hunger the most. I felt not just the physical hunger as a kid but also the deep hunger to change my life. I wanted to escape the greyness surrounding me, to replace it with something bright, meaningful, and full of colour and purpose”. The greyness Uri points out comes from his upbringing in Soviet Ukraine, where opportunities to grow and prosper were minimal.
In his early years, Uri worked in legal and business development within the gaming industry, notably at Playtech and IMS Limited. In 2016, Poliavich founded Soft2Bet out of a modest office that later grew into a corporation holding over 19 licences in 12 jurisdictions. Under his supervision, Soft2Bet launched MEGA, a gamification platform that enhances player engagement.
Soft2Bet Is Giving Back
Uri, together with his wife Yael founded the Yael Foundation in 2020. The Foundations’ mission is to improve access to Jewish education worldwide. Since the start of the program, the foundation has supported over 13,500 children across 37 countries. The Yael Foundation hopes to build a world where every Jewish child can access their heritage, history, language, and culture – no matter where they are located.
Uri’s philanthropic endeavours did not stop there, and in 2024, Soft2Bet launched Soft2Bet Invest – a $50 million innovation fund to support entrepreneurs and starting businesses within the iGaming niche. The fund hopes to support growth-stage and established companies that use advanced AI, traffic differentiators, casual gaming concepts and user experience promoters. This move earned Soft2Bet an “Outstanding Contribution to Gaming” award at SiGMA.
In 2025, Soft2Bet is proud to present the Soft2Bet Foundation, which is a purely charitable organization that will focus on these areas:
- Funding shelters, rescue operations and wildlife protection programs.
- Providing children from struggling communities with access to resources.
- Guiding individuals and businesses to adopt clean energy.
- Relieving effect from natural disasters or political conflicts.
Soft2Bet Foundation initiatives supporting education, environmental sustainability, animal welfare, and community aid.
Why Is It Important for Hungarian Players
Unfortunately in today’s world, iGaming companies are rather surrounded by understanding that they operate from greed and only care about the profits. So, Soft2Bet is actually standing out from the rest for its genuine commitment to responsible gaming and changing people’s lives. For Hungarian players this means using services from a company that cares far beyond itself.
Players can count on entertainment that is trustworthy as well as transparent – and these two things in iGaming are rare. Soft2Bet has integrated responsible gambling tools directory into its products, empowering users to take control over their activity and always enjoy healthy gaming. For players in Hungary that value digital responsibility, Soft2Bet offers not just entertaining experience but also the one that is rooted in care and serving the community.
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