10 Ecommerce fashion brands to watch out for in India

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Global Ecommerce Trends

On the whole, the world’s ecommerce environment is thriving. Reports indicate that online transactions now account for north of 15% of total sales in the global market. With a strong retail and consumer outlook, these figures can only get more impressive. 

India is at the forefront of this shopping revolution. Second only to China in terms of internet users, experts predict the e-commerce market in the country will touch the USD 84 billion mark by 2021. Of total retail sales in India, almost 10% is now done online. 

As a pointer, India takes first spot for fastest growing ecommerce market, with Compound Annual Growth Rate (CAGR) upwards of 30%. With internet penetration rates nearing double digit growth, this is most encouraging for players in the country’s online retail space. 

 Let’s go shopping

The future of retail is online. It has its advantages over traditional brick and mortar. Ability to remain open 24/7, wider payment options, lack of geographical limitations and lower operational costs among others makes it an attractive option for buyers and sellers alike. 

The growth of India’s middle class with its increasing purchasing power and busy lifestyles has spurred the growth of the sector.

From established household names like Myntra and Koovs to promising and exciting new entrants such as StyleCaret, online fashion shoppers can look forward to even better products and experiences in the days to come. 

Here, we look at 10 of some of the very best fashion ecommerce fashion brands India has to offer. In no particular order, these e-stores occupy prime position in the increasingly lucrative ecommerce fashion space.

  1. Myntra 

India’s largest clothing, footwear and accessories online store for men, women and children, Myntra offers a wide collection of in-season fashion product catalogues from all over the world. 

Style Studio, its innovative virtual dressing room is popular with online shoppers owing to its fun and interactive user experience. 

Style Mynt, Myntra’s in-store style blog on fashion trends and featuring tips from designers and celebrities further cements its claim to be India’s preferred online fashion shopping destination. 

  1. LimeRoad    

Founded in December 2012 and initially conceived as a fashion marketplace for women, LimeRoad now also caters to Men and Children. Indian wear occupies pride of place alongside international brand apparel and accessories on its virtual clothing racks and shelves. 

A one stop shop for all things fashion, LimeRoad gives its shoppers the opportunity to create a personal scrapbook of looks and ideas and potentially earn from it. 

  1. Koovs 

Priding themselves in bringing wearable fashion at pocket friendly prices to their customers, Koovs deliver fresh, contemporary and inspiring creations month after month courtesy of their brilliant and talented London based design team. 

They are currently the only Indian online fashion brand to collaborate with leading world designers on exclusive capsule collections. Easy navigation, catwalk videos and 360° product views are a big plus. 

  1. Jabong 

Featuring a large collection of fashion and accessories from around the world. At Jabong you can shop for skirts, denims, travel bags, backpacks, sunglasses, ethnic wear and a whole lot more for both men & women from the comfort of your phone or computer. 

Largely operating on an inventory model, Jabong sources products directly from brands and stores them in its warehouses. This has allowed Jabong to increase its customer base by offering super-fast delivery.

  1. Voonik 

A fashion marketplace for women with a focus on personalization, Voonik features inbuilt sophisticated stylist recommendation functionality and makes use of a high tech AI platform to help users make selections based on style, budget, body shape and lifestyle.

Voonik prides itself on its ability to provide women with a vast collection of fashionable products from Indian and International manufacturers using the Voonik Android App, iOS or website. 

  1. Zivame

Founded in 2011,  Zivame wntes to help women shop for intimate wear uninhibitedly. Derived from the Hebrew word “ziva,” which means “radiant”, the site offers 5,000 styles, 50 brands and hundreds of sizes.

With innovation and the dignity of its shoppers as key driving factors behind its creation and success, Zivame struck a chord with shoppers and won their hearts for the privacy and dignity it affords them. 

  1. Abof

Abof is a wholly owned subsidiary of The Aditya Birla Group. An Indian international conglomerate with operations in 35 countries and more than 120,000 employees worldwide. 

The group has invested heavily in the retail market and Abof is its first venture into the ecommerce fashion space.

Abof styles itself as a select portfolio apparel store catering to the niche millennial consumer market. Backed by a its parent company’s wealth of experience, if focuses on efficient and seamless delivery of the hottest and freshest looks of the season.

8. Ajio

Ajio carries collections from around the world and India which are handpicked and branded for women, men and children. The store also stocks a wide selection of kid’s toys and games and has become a big hit with shoppers of all ages. 

Ajio Own is Ajio’s trendy in-house label, with a large collection of footwear, accessories and clothing for all ages.

9. Pernia’s Pop-Up Shop

Indian stylist, fashion entrepreneur and classical dancer Pernia Qureshi, is the brains behind this online shop that is mostly famous for ethnic and bridal wear. 

A relatively new entrant into the ecommerce fashion space, it now offers jewellery and accessories and showcases products from over 500 designers. Able to deliver worldwide, Pernia’s pop up shop is definitely one to watch.

10. The label life 

The label life targets ladies in the 23 to 45 year age bracket and houses contemporary designs for the urban Indian woman. The label life is a one stop shop with options across clothing, accessories and home decor.

Style guides and the input of the brand’s talented designers have secured the label life a growing cult following among India’s modern and chic populace. 

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